Sell your home
with confidence.
A calm, strategic selling experience grounded in expertise, insight, and thoughtful design. We help you move from uncertainty to clarity and from preparing to sold.
What sets us apart
Experience rooted in people, not pressure
With more than 20 years of combined experience across California, Texas, and Minnesota, we bring deep market knowledge, sharp pricing intuition, and an understanding of the people and neighborhoods that shape the Peninsula.
marketing that elevates everyday homes
Your home deserves to be seen clearly and beautifully. We create design-led campaigns with editorial photography, intentional staging, and narrative copy that highlight the lifestyle and character of your home — not just its features.
Data-driven pricing & strong AGENT networks
We blend technology with a trusted agent network across the Bay Area, ensuring your home reaches the right buyers and your negotiation is handled with confidence.
Hands-on guidance at every step
You work directly with us — no handoffs. We walk you through every contract, disclosure, and decision to ensure you feel informed, supported, and confident. Nothing is rushed. Nothing is overlooked.
Meet Kyle Rawls
Kyle brings more than 20 years of real estate experience across Texas, Minnesota, and California, with over $200 million in Bay Area sales since 2019. Known for his calm presence, local knowledge, and strong agent relationships, he helps families navigate decisions with clarity and confidence.
Meet Paul Derby
Paul leads client experience, marketing, and operations. With 15 years in tech building products that solve real problems, he brings clarity, structure, and an eye for exceptional experiences to every sale. He blends design thinking, data, and modern AI tools to create thoughtful marketing and a smooth, stress-free process for clients.
How we work
Five principles guide every sale
Experience and insight
Two decades of real estate experience and a people-first approach.
Human-centered experience
A supportive process that feels clear and intentional.
Design-led marketing
Editorial visuals and storytelling that connect buyers to possibility.
Data and AI-assisted strategy
Pricing, positioning, and timing informed by technology and lived experience.
Relationship-based negotiation across the Bay Area
Strong agent networks and trusted partnerships that move deals forward.
Proven results
across the Peninsula
Recent sales showcase our work and market reach
What our clients say
Real feedback from clients we've worked with
“Our house sold quickly thanks to Kyle’s expert guidance and strategic preparation.”
After struggling through a year-long home search with another agent, working with Kyle was a complete game changer. He found us the perfect off-market home and guided us through selling our previous one with expert strategy and ease. Thanks to his preparation and calm expertise, both transitions were seamless.
“His calm expertise and behind-the-scenes care gave us complete confidence every step of the way.”
We’ve known Kyle for decades, and working with him as our realtor only deepened our appreciation for how thoughtful and knowledgeable he is. His relationships in the community and quiet behind-the-scenes work ensured a smooth, confident experience from start to finish.
Five steps from
listing to sold
Strategy
We combine deep local expertise with AI-powered insights to craft a smart pricing and marketing plan.
Preparation
We position your home to shine through thoughtful updates, full-home staging, and professional photography and video. We refine the details, elevate the spaces, and ensure everything is market-ready.
Presentation
We showcase your home’s story with design-led marketing — blending editorial imagery, narrative copy, and cohesive creative direction across every channel. Every touchpoint is purposeful and aligned.
Promotion
We use modern marketing tools, targeted campaigns, and our wide network of agents and clients to ensure your home reaches the right buyers.
Negotiation & closing
We guide every detail from offer to close through relationship-based negotiation and clear communication.
Enhanced by The Agency
Backed by a global brokerage known for elevated marketing, strong agent networks, and modern systems, we deliver boutique-level care with world-class support. Your sale benefits from The Agency's refined aesthetic, trusted partnerships, and commitment to excellence.
Ready to start
your move?
Let's create a plan that feels clear, grounded, and designed around your needs.